Mautic – your own digital marketing platform

If you are sick of hitting limits of SaaS marketing automation platform (from Mailchimp to Eloqua): both technical and business – consider an alternative where you get much more control. Mautic is the world’s largest open-source marketing automation platform. You can install it on your own hosting and fully control the data it collects. The server […]

Collect Google Analytics events in your own cheap AWS warehouse with Snowplow

Few weeks ago we wrote about how to set-up your own web tracking infrastructure and data warehouse with Snowplow and AWS in very cost efficient way, close to if not exactly $1/month. This post is about how to collect Google Analytic events to your own data warehouse using similar approach.

Connecting R to Athena to analyse Snowplow events

We previously wrote about how to collect website data with Snowplow Analytics, save it to AWS S3, process and enrich with Lambda function and retrieve with AWS Athena. In this post I’ll write about how to access this data through one of the most popular languages used in data science R. AWS Athena query result […]